Africa

Timing is Everything!

Timing is Everything!

Timing is Everything!

by Nokwazi Mzobe, Founder of Matoyana Business Solutions and Matoyana Media

*This article was first published on the SmallBizExpo blog.*

timing is everything matoyanaI’ve just come out of a meeting where a comment made by one of my colleagues. She exclaimed “When is my breakthrough going to happen.” This comment reminded me that timing is everything. And that no matter how great the idea or innovation is, if it’s not the right time for it, then it won’t take off.

Bill Gross, in his Tedtalk titled “The single reason why start-ups succeed” says that one of the KEY reasons Airbnb succeeded is the timing. Airbnb was launched at the height of the recession in the USA, when people where looking for ways to make extra money. Therefor renting out a room or home to a stranger gave them the opportunity to do just that. At the end of the presentation he goes on to summarise his talk by saying:

“Execution definitely matters a lot. The idea matters a lot, but timing might matter even more.”

So, you may be an SME sitting in an accelerator or at home wondering how come other people are getting the break-through. You are doing everything right. You have a great product, great team but that breakthrough is just not happening.

Bill Gross suggests that you need to be critical about your product or idea and ask yourself if this is the right time for it. And for you who believes that your product / idea meets a need, and that timing is not a factor, then my advice is:

Stay focused; continue the good work; network; interrogate your business model and when the time is right, the breakthrough will happen. 

 

 

Matoyana is proud to be chosen as one of the TOP 20 African Business blogs by bondereduction.ch

Follow us

Oprah Winfrey on Career, Life, and Leadership https://t.co/tYOoa6MXkr via @YouTube

Thanks for sharing Luca! Great #insights https://t.co/vg0PdosMzV

RT @InnovHub: To Youth in Gauteng passionate about electrical appliances and if you are dreaming about being an entrepreneur,please see opp…

RT @Rumi_Quote: Why are you so enchanted by this world when a mine of gold lies within you?

RT @SasolSA: Applications for 2019 #SasolFoundation Bursaries close soon. Click here to apply https://t.co/ip7CkpW2bO Please share with t…

RT @Rumi_Quote: Don't be sad! God sends hope in the most desperate moments. The heaviest rain comes out of the darkest clouds.

RT @Rumi_Quote: Every moment I shape my destiny with a chisel. I am a carpenter of my own soul.

“Graphic design will save the world right after rock and roll does.” –David Carson https://t.co/UOdQ5BVsMW #InsideDesign via @InVisionApp

We need US$40B from donors & 15-20% of domestic budgets per yr to give every child the freedom+chance to learn.… https://t.co/8OfzFwiLac

Oprah Winfrey on Career, Life, and Leadership https://t.co/tYOoa6MXkr via @YouTube
Thanks for sharing Luca! Great #insights https://t.co/vg0PdosMzV
RT @InnovHub: To Youth in Gauteng passionate about electrical appliances and if you are dreaming about being an entrepreneur,please see opp…
RT @Rumi_Quote: Why are you so enchanted by this world when a mine of gold lies within you?
RT @SasolSA: Applications for 2019 #SasolFoundation Bursaries close soon. Click here to apply https://t.co/ip7CkpW2bO Please share with t…
RT @Rumi_Quote: Don't be sad! God sends hope in the most desperate moments. The heaviest rain comes out of the darkest clouds.
RT @Rumi_Quote: Every moment I shape my destiny with a chisel. I am a carpenter of my own soul.
“Graphic design will save the world right after rock and roll does.” –David Carson https://t.co/UOdQ5BVsMW #InsideDesign via @InVisionApp
We need US$40B from donors & 15-20% of domestic budgets per yr to give every child the freedom+chance to learn.… https://t.co/8OfzFwiLac
css.php